About us
We’re on a sweet revolution – minus the Sugar!
💡 "Why should healthy food taste boring? I wanted to change that!"
A serial entrepreneur with a passion for health and wellness, Nikunj saw the massive gap in India’s dessert industry—where "healthy" often meant compromising on taste.
He set out to create a brand where indulgence meets nutrition, ensuring that every scoop, sip, and bite of MonkMagic is as satisfying as its sugar-loaded counterparts, minus the guilt.
Nikunj Bubna
Founder and CEO
Devang Chavda
Co-Founder
💡 "A great idea is nothing without execution. I make sure it happens!"
While great brands are built on vision, they only succeed with execution—and that’s where Devang steps in. A master of hustle and jugaad, Devang is the man who makes things happen at MonkMagic.
From securing the best suppliers to setting up MonkMagic’s offline stores, from navigating challenges on the ground to ensuring every process runs smoothly, Devang thrives on figuring things out and getting things done—fast!
Having scaled multiple businesses, he understands that speed, adaptability, and smart problem-solving are key to success in India’s fast-moving F&B space.
From Decadent Desserts to Game-Changing Ingredients
- Zero Sugar – Because who needs it?
- Zero Maida – Only wholesome goodness.
- Zero Palm Oil – We keep it clean.
- High Fiber & Low Calorie – Big on taste, light on calories.
Find us at MonkMagic stores or take the magic home with our Monk Fruit Sweetener & Spreads!